South Asian Mental Health

The Directory's History was founded by Raj Kaur in June 2020. It has quickly become the largest South Asian mental health community in the world.

There are over 30,000 followers across it’s social media channels and the website attracts over 160,000 views each month. More than half of the therapists in the directory are from the US and 90% of the website’s traffic comes from the US, Canada and UK. is now key in helping mental health providers serve the mental health needs of the South Asian diaspora.

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“I started after seeing a rise in the number of distressed messages we were getting at Pink Ladoo during the pandemic. We put a call out for therapists in the hope that we would have a small list to refer our followers to. Well, in the first 3 days over 300 therapists replied. We felt obliged to do something responsible with that data and make sure that it could benefit and be accessed by as many people as possible. Thus, the directory was born.

I grew up in North America and so was lucky to grow up in a very ‘pro-therapy’ culture and have been a therapy go-er since I was a young child. I’m grateful for the ways in which therapy has improved my life and mental well-being.

Deciding to go to therapy takes courage. I’ve had many friends over the years say they got close to going to therapy but gave up when they couldn’t find a South Asian therapist. I want to make the step of finding the right South Asian therapist as easy as possible and this directory is my way of simplifying that process for you.” – Raj

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Raj Kaur

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